Once upon a time it was the Fourth Estates job to inform the masses, but post Sky/Fox/Murdoch we are now bombarded by meaningless infotainment (please don't tell me you watch GMTV).
Increasingly over the past 20 years the media has relied on press statements and spin doctors to feed them the news. No where has this been highlighted more than the recent headless chicken act over the lack of 'leaks' from the cross party coalition talks. This has lead to an increase in one of my all time pet peeves, journalists interviewing other journalists. Sky, of course, is the past master at this. It took me quite a while to discover who Adam Boulton was as he was always given the respect of an impartial political commentator, ^hangs head in shame^. But now all we see in the so called 24/7 media world is twin head shots of two people guessing what's going on, as I sit Reeta is telling us what she is not saying. Huh? “I'm not saying this means that but ...” Result? An ignorant electorate unaware of the real issues affecting their lives. The media deliberately muddle the difference between a constitution and a popularity contest, personalities and policies, presidential and parliamentary politics.
Our cause has no national media backing and it is difficult to see that changing prior to independence – so what's to be done? Direct marketing, i.e. door to door, face to face, one voter at a time.
See also 'Rise of the Benighters'
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