Campaigns

1-2-1 campaiging  - Independence evangelism 

Ms McAlpine describes the Big Lie perfectly but fails to carry through to any sort of remedy. Bear with me it may seem a little wordy, redundant and off topic …

A man sits in a waiting room for an interview, several other candidates are with him. Smoke starts to pour out under one of the doors. Humans think in two ways in any given situation, first the evolutionary route, lower reasoning, and then the educated, higher reasoning path, and strictly in that order. When placed in a situation we will think 'have I seen this before' if yes we will adopt whatever strategy got us safely through it before. If no we will engage higher reasoning to help us formulate a new strategy using where possible similar scenarios we may have encountered, but also we will rely on our peers. The guy won't leave the building that seems to be on fire 'cause every one else sits around and does nothing. What has this to do with political lying? Well...

The Big Lie works so well, [i]for the established authority[/i] because it bypasses higher reasoning and instead relies on connecting direct to the primal fear/greed centres of the brain. Notice how Big Lies are always a threat or promises of jam tomorrow? Why then does this strategy not work as easily for those outside authority as indeed the SNP are regarded by many, even though in 'power' at Holyrood? Back to human thinking. We are a social species, we require to know where we stand in it, even those amongst us who do not believe in a pecking order still look up to those we admire and down on those we despise. Inn the absence of immediate peers and precedent we look to authority to guide us elders/leaders who with greater experience and intellect can guide us through. Our man sits and his peers sit they are all equals so he looks to any perceived authority, the receptionist sits in the corner, but he too remains calm, maybe smoke always comes out the door? What to do?

The man remembers a friend who works for the Fire Brigade telling him some basic facts about fire. He stands and walks to the door and puts his hand on it, the door is cold. He touches the handle gently at first and then firmly, still cold. Feeling a bit scared and embarrassed as the other candidates start to take notice he turns the handle opens the door to reveal … Jim Murphy and Ian Gray with a smoking oily rag and a cheap plastic fan out of a 99p shop.

Mass education, PPB's, TV debates are not enough as the SNP are not perceived as peers or authorities in the areas (primarily central belt) where they need to get their message across. Yes these thing are essential and will help but the strategy needs to take account that Glaswegians are not stupid or ignorant but human and as such should also be told on a human, one to one, level. We need more personal communicators (are we not told the SNP is a one man band, a huge negative lie?), I would like to see more people on the streets getting the basic facts out about ALL the big lies, too wee, too poor, too stoopid.

Join me at www.not-for-glory.blogspot.com for this campaign and more.
 


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